Analyze and Compare TWO Entry Modes and Select only ONE Provide a Strong Rationale for your Selected Entry Mode: Global Business Report, Ngee Ann Polytechnic, Singapore

OBJECTIVES OF PROJECT

The main objective of the individual assignment is to:-

• research, analyze and recommend entry modes for a company;
• recommend a marketing campaign for the company after entering the selected country. Students are to apply marketing concepts in a real-world context.

PROJECT TASK DESCRIPTIONS AND REQUIREMENTS

Each student will assume the role of a business consultant will continue from the research done in the group project to:

1.Analyze and compare TWO entry modes and select only ONE. Provide a strong rationale for your selected entry mode.

2.Following that, the consultant will recommend a suitable and effective marketing campaign for the company in the selected country using the 4Ps.

3.Each student will be required to submit a report (Arial font size 12, maximum 4 pages or 1800 words, excluding cover page, content page, reference page and appendices).

4. A softcopy of the report must be submitted to Safe Assign on Mel and a hardcopy into allocated dropbox at BA Office @ Blk 72 Level 9 by 12 noon, Mon 2Aug 2021. For each day past the deadline, 10% of the total possible marks will be deducted up to a maximum of 7 calendar days, after which a zero mark is given.