Identify a Public Awareness or Public Education Campaign that has been Designed to Change the Attitudes: Communication Assignment, MU, Singapore

Identify a public awareness or public education campaign that has been designed to change the attitudes and/or behaviors of members of the public. The campaign may be related to health (such as anti-obesity, anti-smoking, immunization), road safety, or science/the environment (such as littering, water-saving).

Once you have chosen the campaign you would like to focus on, select up to three campaign media texts to analyze (for example a billboard, television commercial, radio commercial, print advertisement, internet ad). In your analysis:

• Critically discuss the strengths and weaknesses of the campaign media texts you have chosen. Explain how the chosen campaign tries to appeal to its audience to change their attitudes and/or behavior.