MKT1003/MKT1705: Introduction (Company, Brand, Product) TAG HEUER: Principles of Marketing Report, NUS, Singapore

Introduction (Company, Brand, Product) TAG HEUER

1.1 Describe the company/organisation (place in the market/modus operandi)

1.2 Brand (Popularity/old or new/unique) how many products they carry/types

1.3 Product (Description/Functions/durability) Position of the product (E.g. Entry level luxury watch) Micro/Internal Environment (Not More Than 3)

(how could internal environment can affect to your company)

2.1 1st Micro environment

2.2 2nd Micro environment

2.3 3rd Micro environment

Macro/External Environment (PESTEL)

3.1 Political/Legal

3.2 Economy

3.3 Socio-Culture

3.4 Technology

3.5 Environment

Marketing Strategy (STDP)

4.1 Segmentation (4 Different Segmentation, write 4 out of 1 or 2 segmentation)

4.2 Target Market/Target Audience

4.3 Differentiation (Optional, if you are expecting to get HD write this. If not skip)

4.4 Positioning (Customer’s Mind)

(To write another 2 competitors, same product line) Marketing Mix (4P’s) & Recommendation (Recommendation is an Optional, write or no write also can)

5.1 Product

5.2 Price

5.3 Place

5.4 Promotion

5.5 Recommendation (Optional) Conclusion (No Marks, so quick sum up. That’s it!!)