Explore and Design Relevant Business and Marketing Plan for Specific/Selected Cultural Segments: Finance Report, NUS, Singapore

Marketing and Culture – Final Project Requirement

● Explore and design relevant business and marketing plan for specific/selected cultural segments (music, books, art, films, broadcasting);
● Choose a company that we have not explored in the class;
● 5000 words (Appendix and diagram does not count);

Objective
1. Understand marketing models
2. Apply knowledge into your research and analysis
3. Combine your marketing knowledge with a basic finance concept

Word Allocation

Part A

1. Background of the company- why is it relating to culture?
2. What is its major competitor?
3. What is the leading company in its field?
4. What are its major products, services, and recent development?

Part B 

1. Market Analysis and diagnosis SWOT, SOAR or PESTEL
2. Consumer and Corporate market perspectives
3. Value propositions, deliver and manage values

Part C

1. Financially, how would you comment on its business models?

You should employ five of the following metrics to discuss your company’s business, including profitability, return on equity, return on capital, free cash flow, payback period, current ratio, cash ratio, gearing ratio, P/E, P/B, SOTP, and discounted cash flow. All the models we have learned including gross margin trends, roe could be used to describe the pricing power and the reason for high/low valuations of the company.