Critically Evaluate the Impacts, Influences and Challenges of Digital Technologies in the Visitor Economy: Digital Technology in the Visitor Economy Case Study, UOS, Singapore

Assignment – Individual Case Study

The assessment for this module (Digital Technologies in the Visitor Economy) will be based on an individual case study that is worth 100% of the overall module mark.

Purpose of the Assignment

To achieve success in business, efficiency and productivity are important and vital to an organization.  Digital technology helps to improve efficiency and increase productivity in working environments. Digital technology can improve communication, collaboration, content management, access to analytics data and social networking, and understand the customer experience. It can potentially help to improve profitability, boost speed to market for products, employee productivity, streamline processes, improved customer experiences, and leverage customer satisfaction into loyalty.

In today’s competitive business world, a company must understand the customers and a company must provide a positive customer experience to sustain a successful business. One of the methods to achieve this is through analytics. With everything digital, businesses can now leverage digital analytics to learn about their customer’s buying expectations and experiences.

Topic: Critically evaluate the impacts, influences, and challenges of Digital Technologies in the Visitor Economy within the Tourism and Hospitality Industries to build a competitive advantage.  Use one case study to demonstrate your arguments.

Instructions:

1. Selection of case study: Select a Tourism/Hospitality business with an online presence
2. Provide a literature review by identifying the mobile technologies/social media that had emerged in the last few years that changed how the tourism business is conducted.
3. Prepare a case study by discussing how mobile technology help to determine competitiveness in the business environment.
4. Reflect on the case study in the context of the literature review.