COM302: Define the term ‘Datafication’ in the Context of Web Analytics: Web Analytics Assignment, MU, Singapore

Section A – Short answers
Instructions: Select 2 (TWO) of the following questions and provide a 300-word response for each. Each response is worth 20 marks. Your responses will be marked on your definition of key concepts; the quality, accuracy, and relevance of your answer; demonstrated engagement with the unit material; and clarity and written expression.

1. Define the term ‘datafication’ in the context of web analytics
2. Explain how qualitative information and analysis can be used to support the insights provided through web analytics.
3. Describe some of the ways that web data influences what information people search for online.
4. Explain the role that web data is playing in the current digital economy.

Section B – Case Study Analysis
Instructions: Read the below online article (and associated links) and provide responses to the questions. Your response should be approximately 900 words. Your responses will be marked on: your definition of key concepts; the quality, accuracy, and relevance of your answer; demonstrated engagement with the unit material; and clarity and written expression.

https://www.abc.net.au/news/2019-06-25/surveillance-capitalism-how-facebook-googlecollect-your-data/11243362

1. Explain surveillance capitalism in relation to web data security and privacy.
2. How does the big data economy interact with surveillance capitalism?
3. In your opinion, why was the Cambridge Analytica issue a wake-up call for web users and web researchers who collect and analyze web data?
4. What are the ethical implications regarding kids’ toys and surveillance capitalism?
5. Why are shadow profiles in social media a problem for web data collection and analysis?