Choose Two Public Relations Campaigns run by NGOs and Perform a Comparative Analysis : Social Media Marketing Essay, NUS, Singapore

Coursework 2: PR and Social Media Strategy Analysis

Description of task Your CW2 assessment will take the form of a 2,500-word essay:

• Choose two public relations campaigns run by NGOs and perform a comparative analysis of the communication strategies they have used.
• Draw on the notions of power, discourse, the public sphere, ethics, and activism covered in the module.
• Refer to relevant academic and professional literature to make your argument.

This is an individual task. You must submit a Word document to Blackboard with the following information:

• Cover page indicating your name, student number, module code (i.e. 2012MP: Public Relations and Social Media) and coursework title
• A brief one-page summary of your chosen PR campaigns
• A comparative analysis of two PR campaigns
• Links to your chosen PR campaigns
• Reference list – CU Harvard referencing style