Suppose you are the National Marketing and Sales Manager of the Outlook Group: Marketing Assignment, NUS, Singapore

MARKETING RESEARCH AND STRATEGY MAKING

Note: State any assumptions you are making. Be as descriptive as possible to explain your answers.

Suppose you are the National Marketing and Sales Manager of the Outlook Group. VP of Outlook Group has asked you for a Product Brand Extension (in print version).

Formulate an entire strategy by focussing on the following points:-

1. What might be the causes behind this Product Brand Extension?

2. Provide the features of the new product you wish to launch. Give reasons behind why you think this product is necessary for the organization or how it will help to fight the problem stated in the above question.

3. Provide an in details Segmenting Targeting and Positioning strategy for the new product.

4. What will be the price of the product? What is the pricing strategy you wish to follow and why?

5. What is the point of differentiation and points of parity of this product with respect to those already available in the market?

6. What are the promotional offers you wish to follow to boost the sales of this product?

7. What advertising strategy will you follow for this new product?