Choose a (ONE) Traditional media Platform and Analyze its Popularity In the Past Century: Introduction of Media Studies, Assignment, Singapore, Singapore

Assignment brief: Traditional media played a very important role in reaching the masses in the 20th century. However, since the year 2000, many of these medium platforms have lost some of their shine, audience, and revenue. They have not performed well, and the way ahead appears dim.

Choose a (ONE) traditional media platform and analyze its popularity In the past century, supporting your analysis with media theories. Evaluate its viability today and outlook for the platform going forward.

Introduction:

Introduction of the chosen medium

•  Overview (history) of the traditional media platform chosen
• A short statement about the counter-trends today
• Thesis statement: For example The Decline of Television and its popularity

Media Analysis: Evaluate the reasons for the medium’s past popularity

• Media effect theories (Chapter 3) OR Mass communication theories (Chapter 2) that support the reasons given (2-3 theories only) • Identify the target audience
• Discuss how the medium effectively reached its target consumers, support with facts and figures (data)

Module Learning Outcomes

Upon successful completion of this module, the student should be able to:

• Explain the fundamental concepts of media studies. Outline the role of communication through the development of various media types
• Investigate the various perspective and effects of mass media on audiences.
• Analyze the communicative powers of media communication including print, broadcast, and new media.
• Trace the development of different media texts and identify their roles in a changing global environment.
• Determine how media convergence work and evaluate its effectiveness
• Validate why ethical practice and professionalism in media practice is important.