| University | National University of Singapore (NUS) |
| Subject | Cultural Management |

Case Study Questions Adnams.
1. How would you describe the strategy at Adnams? What is making this company successful?
2. What influences are at play on the strategy?
3. Analyze Adnams’ culture using the culture web.
4. How are strategic decisions made at Adnams?
5. Who are the leaders at Adnams, how do they think and what outcomes are delivered?
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Case Study Questions – Widespace
1. Was the success of Widespace the result of good business practices (internal view) or were they just in the right place at the right time (external view)?
2. What are the concrete options that Patrik and Henrik could employ to continue the growth successfully? What are the advantages and risks?
3. Which of those options would you recommend, and why?
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