| University | National University of Singapore (NUS) |
| Subject | Strategic Management in a Global Context |
Case Study Analysis:
Paul Polman: turnaround and development of strategy at Unilever
Questions
- Using Ansoff’s matrix, analyze Unilever’s strategy. Use the case study to extract information and use figures whenever possible to support your analysis.
- Using Porter’s generic strategy, analyze Unilever’s business model. Use the case study and more specifically figure 1.
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