H3619C: Singapore’s Spa and Wellness Industry Plays a Key Role in Singapore’s Economy: Wellness, Lifestyle and Spa Operations Management Assignment, RP, Singapore

Background

Singapore’s Spa and Wellness Industry plays a key role in Singapore’s economy, supporting the Singapore government’s push towards a healthier lifestyle.

“Our health promotion board has been quite aggressive in asking people to get fit, and pushing out programs that reward increased health,” explains Ileane Ng, Founder of boutique studio PoleFIT, which she began in 2011 after noticing existing studios were at capacity.

And with a quarter of the country’s 5.7m population ex-pats, it’s no surprise that wellness trends from the US, UK, and Australia, as well as other parts of Asia, are also diffusing into the market. Australian fitness franchise F45 opened its first studio in 2016, while Virgin Active has launched two clubs since 2013. A further 8-10 outposts are earmarked for the next six years, with the gym operator planning to invest the equivalent of £50m in expansion.”

In the last decade, many wellness companies have setups and failed due to various reasons. Now with the Covid-19 situation, many of the wellness industry has been impacted and some are likely to close in 2020.

Your company is looking to launch a new Wellness concept in the second half of 2021 and are starting to make plans. In order to be sustainable, it is important to create a unique concept that meets the needs of its target market and is interesting and sustainable.

Assignment

Objectives

This is an individual coursework assignment in the form of a written assessment.

This assignment requires students to examine the issues and provide recommendations for their proposed wellness concept in Coursework 2 Assessment.

You can conduct your research via the internet and use your student resources to write your report. Where appropriate, you are required to show evidence using tables, graphs, and articles, etc. in your submission of the assignment in the appendix.