| Module Code | IBM380 |
| Module Title | International Business Capstone Management Project |
| Programme | BBA, International Business Management |
| Assessment | Capstone research paper plus presentation slides with footnotes |
| Word Limit | 3,000 words maximum (outline: 3,000 to 3,500 word research paper) |
| Total Marks | 100 |
IBM380 is the final module of the International Business Management programme. Students choose a research topic linked to their BBA specialisation, such as an international marketing strategy question, and write a five-chapter research paper that applies international business theory to a real business setting, then present the project in a slideshow with talking points in the footnotes.
Instructions
- Choose a topic related to international business management.
- Use the five-chapter research format:
- Introduction
- Literature Review
- Methodology
- Results
- Conclusion
- Create a PowerPoint or slideshow presentation presenting your capstone research project. Add all of your talking points into the footnotes of the slideshow.
Marking Scheme
| Component | Marks |
| Capstone project topic | 5 |
| Abstract | 5 |
| Introduction of research topic | 10 |
| Research questions or research objectives | 15 |
| Review of related literature (critical analytical review of relevant past research) | 15 |
| Data analysis and presentation of results and findings | 15 |
| Conclusions of capstone project | 15 |
| References | 5 |
| Presentation slides with footnotes | 15 |
| Total | 100 |
Module Learning Objectives
On successful completion of the module, learners will be able to:
- Choose a research topic
- Review appropriate literature for research papers
- Understand research methodology
- Analyse results of research
- Conclude research papers with valid evidence
- Contribute research to the business world
- Create a presentation
- Link business strategies and theories to real-life application
Subject Outline
- Introduction to research
- Plagiarism and academic integrity
- Steps to conducting research
- Important research chapters
- Research methodology
- Forming conclusions
- Presenting research
Classification of Marks
| Classification | Mark (%) |
| High Distinction | 90 to 100 |
| Distinction | 80 to 89 |
| First Class | 70 to 79 |
| Second Class | 60 to 69 |
| Pass | 50 to 59 |
| Fail | 49 and below |
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