BHB2405 Assignment
Task Brief – Individual Project
| Module | BHB2405- Food Service Management |
| Assignment | Individual Project |
| Individual/Group | Individual |
| Weighting | 20% Report |
| Submission Date | Week 5 (refer to LMS/Dropbox) |
Task Details
You are a hotel/event professional tasked with submitting a sales proposal for a corporate event. You may choose to submit a proposal for either a two-day team-building event or a corporate two-day seminar for 300 attendees. Your sales proposal should not exceed 2000 words.
The event can be tailored to suit any industry or theme, but it should be designed to meet the specific needs and objectives of your client. Remember to consider your client’s target audience, client objectives and industry trends.
You may use a variety of tools such as online search engines (Google) and GenAI tools to support your assignment. This may include brainstorming event concepts, exploring venue options, planning logistics and menus, and refining your proposal. The use of such tools is optional, and you should critically assess and adapt any information gathered to ensure it meets the assignment’s objectives and criteria.
Objectives
- Develop their skills in event planning and proposal writing.
- Effectively utilize online tools to enhance creativity and productivity in a professional context.
- Critically evaluate and align your proposal with specific client needs and objectives.
Deliverables
Your assignment submission should include the following:
- Cover Page
- Table of Contents
- Executive Summary: Your executive summary should include an overview of the corporate client and the event.
- Sales Proposal:
- Event concept and theme
- Venue selection and logistics
- Recommended menu(s)
- Proposed event agenda
- Budget and pricing
- Additional services (if any)
- Supplementary Materials:
- Proposed floor plan (Use the Social Tables Diagramming Software to produce the floor plan)
- Visuals, diagrams, or mock-ups to support the proposal.
- Conclusion – Highlight any key points or unique features of your sales proposal, and how your recommended event concept/theme is creative and compelling and the appropriate “call-to-action”.
- Appendices
Submission Requirements
Submit your assignment via the LMS drop box.
Save your file in pdf format with the following naming protocol:
BHB2405 FSM_Student ID_Student Full Name_Assignment 1
You are required to acknowledge any ideas and information which are not your own and use a standard form of reference. Plagiarism is not acceptable and will influence your grade. Turnitin is running upon your submission into LMS. (Use APA citation for referencing if required.)
Late submission will be accepted up to 4 days after the original deadline, with a penalty of a 15% marks deduction per day. No marks will be awarded for submissions received later than 4 days after the original deadline.
Late Submission
Late submission will be accepted up to 4 days after the original deadline, with a penalty of a 15% marks deduction per day. No marks will be awarded for submissions received later than 4 days after the original deadline.
BHB2405 Assessment Criteria Matrix (Individual)
| Classification | Well-developed and completeness of proposal (30%) |
Adaptability and effectiveness of recommendations (20%) |
Logical timing and flow of events (20%) |
Creativity and variety in recommended menus and services (20%) |
Well-developed and comprehensive floor plan (10%) |
|---|---|---|---|---|---|
| Excellent | Proposal is highly detailed, well-organized, and leaves no ambiguity. | Recommendations are highly relevant, creative, and effective in addressing client needs. | Event agenda demonstrates seamless timing and flow in logical sequence. | Menus and services are exceptionally creative, diverse, and tailored to client needs. | Floorplan is highly detailed with meticulous notes and contains sufficient details for event set up. |
| Good | Proposal is detailed and organized with minor gaps. | Recommendations are relevant and show reasonable effectiveness in addressing client needs. | Event agenda has good flow and timing, with a logical sequence. | Menus and services are creative and diverse and adequately meet client needs. | Floorplan is well-developed with adequate notes and contains sufficient details for the event set up. |
| Satisfactory | Proposal covers key areas but may lack some details or clarity. | Recommendations are relevant but lack significant effectiveness in addressing client needs. | Event agenda shows reasonable flow and timing but could benefit from more thoughtful logical sequence. | Menus and services are adequate with limited variety but may not fully meet client needs. | Floorplan is satisfactory, but some details or notes may be unclear or lack specifics. |
| Unsatisfactory | Proposal lacks completeness and organization. | Recommendations are irrelevant and are not effective in meeting client needs. | Event agenda lacks flow and timing and does not have a logical sequence. | Menus and services lack creativity and variety, and do not meet client needs. | Floorplan lacks details or contains inaccuracies affecting event set up. |
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