ACE1102 Assignment Brief
Module: Entrepreneurship in the Arts ( Diploma in Arts Management)
Write a 1000-word proposal of an original idea to meet an arts-related need, challenge or opportunity that includes a Business Model Canvas and a Marketing Plan. The student should show good knowledge and research on market trends related to arts in Singapore.
Proposal Structure
1) Cover Page
2) Introduction- briefly explain your idea
3) Identification of needs, challenge, or opportunity – specific issue your idea solves.
4) Proposed idea – what makes it unique (USP)? Why is it valuable (Value Proposition)?
5) Market Research – Evidence (data, trends) support your idea.
6) Target Audience – who will benefit?
7) Business Model Canvas – one page overview
8) Marketing Plan- how will you promote it?
9) Conclusion
- SWOT analysis
- Summary and potential impact – how will your idea help the arts industry?
10) Reference list
Assessment Objectives
1) understand fundamentals of entrepreneurship in Singapore’s arts industry
2) identify opportunities and market gaps based on current market trends and business landscape
3) apply effective marketing plan for an arts related business venture
4) create a business model canvas for an arts related business venture.
NOTE: Make this proposal simple, basic and easy to understand
