Using Osterwalder’s Business Model Canvas, Construct the Business Model: Innovation, Strategy and the Corporation Case Study, ECU, Singapore

Assignment Overview:

Using Osterwalder’s Business Model Canvas, construct the business model used by your chosen company. What role does innovation play in your company’s business model? How can innovation be improved in your company?

1. Your case study should display the ability to blend the theoretical concepts and frameworks introduced in the course with the ‘real world’ data and knowledge gained from your chosen case company
2. It should be critical in orientation i.e. can you choose appropriate concepts and frameworks to apply to your company? Have you highlighted the most significant aspects of innovation in your company? Are you able to make recommendations for improvement based on your analysis of the company?
3. The case study should provide a holistic or helicopter picture of your company and its approach to innovation by giving insight into its innovation-based processes/activities.

Introduction<<200-250 words>>

• A brief introduction to the chosen company (profiling)
• Rationalize the selection of the company
• Indicate if applying the Business Model Canvas as a whole, or only on a specific area

<<Include Business Model Canvas (saved graphic)>>

Elaborate and explain the Business Model constructed <<~800 words >>

Elaborate and explain how and where Innovation fits in<<1000-1200 words>>

• Identify key innovation processes
• Explain how key innovation processes are managed
• Identify a strategy to source, capture, and exploit innovation
• Relate findings in the company to theoretical concepts/ frameworks
• Suggest what the company may do better in terms of innovation

Recommendation(s)<< ~100 words>>

Conclusion<<150 to 200 words>>

Bibliography