Present a Critical Assessment of the Organization’s Current Internal Organisational Environment – Marketing Management Assignment, Singapore

Assignment Details:

Select a business organisation which is planning to launch a new product or service. Your selected business organisation must be agreed with your lecturer. Assume the role of Marketing Manager for your selected stated business organization. You are required to complete the following business report assignment which has been requested by the newly-appointed
Managing Director.

Present a critical assessment of the organization`s current internal organisational environment and its external market environment and the potential impacts on your chosen organization`s future marketing strategies.

1. Critically examine Market Segmentation, Targeting and Positioning Analysis for the product or services launched by the organization and formulate the strategic marketing plan for the new product/service.
2. In the light of the above findings and employing as appropriate, the key principles of the Ansoff matrix, state and justify Marketing Performance targets for each of the next 3 years for sales volume, sales value and organizational profit contribution.
3. Undertake Marketing Mix analysis develop and critically discuss an action plan to deliver these performance targets over the next 3 years.
4. Critically examine the cross-functional requirements that will be necessary to achieve these performance targets in the context of your chosen organization.