Assessment Questions

  1. This assessment is designed for students to demonstrate a comprehensive understanding of Marketing Communications theories & concept by reviewing a real campaign and, with expertise, recognize the strengths and weaknesses of the campaign.
  2.  Students are also expected to develop sound recommendations, with appropriate rationale, as to how the selected company or brand should move forward with its future campaigns.
  3. Pick a company or product that has been advertised very heavily here in Perth or in your home country across a range of media
  4. Provide a detailed background brief – what is the product or service, what is the customer need it fulfils, & a description of the customers it serves.
  5. Also, include what you believe the communications objectives to be based on your assessment of the campaign.
  6.  Summarise the media being used as part of the campaign. This will include a discussion of the strengths & weaknesses of the media, critically present the ads(youtube URLs, screenshots, photos, verbatim descriptions of radio ads, etc) and describe what these ads have achieved
  7.  Write a conclusion with recommendations on how to address the weaknesses or capitalize on the existing strength of the media.
  8.  A penalty of 10% per day (to a maximum of 30% which is the total allocated for the assessment) will be applied for late submissions.
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