Identify and discuss the purchase decision process and consumer involvement that applies to the consumers for the brand: Marketing Assignment, UOQ, Singapore

Old Chang Kee

Identify and discuss the purchase decision process and consumer involvement that applies to the consumers for the brand.

5 stages of the purchase decision process:

• Problem Recognition: Perceiving a need
• Information Search: Seeking Value
• Alternative Evaluation: Accessing the value
• Purchase Decision: Buying value
• Post Buying Behaviour: Value in Consumption or use.