Description of retailer and competitor, including identification of main target audience for each: Omnichannel Retailing Assignment, ITE, Singapore

University	Institute of Technical Education (ITE) College East
Subject	Omnichannel Retailing

Description of retailer and competitor, including identification of main target audience for each.
Identify and describe four main challenges or opportunities faced by the retailer’s industry. Be sure to reference the source of this information.
Store layout and position of the store within the shopping center – your analysis should focus on the main strengths and weaknesses compared to the competitor. Reference any information sources.
Customer Service – your analysis should focus on the main strengths and weaknesses compared to the competitor. Reference any information sources.
Promotion – your analysis should focus on the main strengths and weaknesses compared to the competitor. Reference any information sources

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