Assignment Brief

In this assignment, you are tasked with identifying a product of personal interest (e.g. smart phone, running shoe, etc.), hereafter referred to as Product XYZ. As a member of the marketing team for a company selling Product XYZ, your goal is to recommend a suitable launch price for a newly developed model of Product XYZ.

Conduct a market survey to gather price data for Product XYZ online. You may also collect additional relevant variables that could aid in your analysis (e.g. features, brand reputation, etc.). Gather at least 10 records and organize your findings in the following format:

No.	Brand	Model / Description	Price (S$)	Source / URL
1
2
…	…	…	…	…
10

Note: You may add more columns if you choose to collect additional variables.

Module Title

Business Statistic and Data-Driven Decision Making

Assignment Mode

Individual Assignment

Word Count

300 words (+/- 10%). Excl. References and Appendix

Citation Format

At least three citations in APA format

Marks

100 marks

Due Date

Refer to LMS

Complete a management report of approximately 300 words.

Your report should be professionally formatted in .pdf format and must include the following sections:

• Introduction:

Provide an overview of the research, clearly stating the objective and significance of the study.
Describe the data source and method used for data collection. Include the collected data in the appendix.

• Results:

Present the data collected using relevant charts and descriptive statistics.
Interpret these charts and statistics to highlight key insights.
Include detailed calculations of statistics to demonstrate your understanding.
Recommend a launch price for your company model of Product XYZ.

• Reflection:

Reflect on what you have learned about statistical methods and data analysis through this exercise.
Provide suggestions for improvement.

• References:

Cite all external sources used in your research, if any, following APA guidelines. Note that you are not required to include references for the sources of price data collected during your market survey.

• Appendix:

Include a table showing the data you collected during your market survey.

Rubric

Components	Maximum Marks
Introduction	20
Results	30
Reflection	30
Quality of Work	20

University	Kaplan Higher Education Academy
Subject	Business Statistic and Data-Driven Decision Making (BSDDDM)

BSDDDM Product Pricing Assignment: Market Survey and Launch Price Recommendation for Product XYZ, Singapore