| University | The Royal Melbourne Institute of Technology (RMIT) |
| Subject | MKTG1053 Services Marketing Assignment |
Question One
Specifically for the Teaching services of RMIT & SIM:
- Develop an infographic to provide the 3 gaps that you identified from the teaching services of RMIT & SIM, and recommend strategies to close the gaps.
- Write a complete explanation of every part of the service gap model for your education provider using specific examples and observations from your experience. You are required to use in-text citations and a reference list, if you draw from external sources.
Question Two
- Using Bitner’s servicescape model, create an infographic to suggest realistic enhancements you will make to the ambient condition using signs, symbols and artifacts to the study areas in SIM campus.
- Write a complete explanation of each part of your infographic using specific examples and observations. You are required to use in-depth research and a reference list, if you draw from external sources.
Question Three
Specifically for Student Services for SIM:
- From the analysis you made above, create an infographic of how SIM Student services & support team handled customers complaints, and suggest what could be done using the three dimensions of justice for service recovery model.
- Write a complete explanation of each part of your infographic using in-depth research. You are required to use specific examples and observations from your experience and a reference list, if you are using external sources.
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