| University | The Royal Melbourne Institute of Technology (RMIT) |
| Subject | Strategy Report |
GUIDELINES: This data-pack includes essential readings for Assignments 1,2, and 3.
Read and apply relevant insights about our case study organisation and its industry.
ORGANISATION | Eu Yan Sang is the case study organisation that forms the basis of Assignments 1,2 and 3.
- One of Singapore’s oldest homegrown brands Eu Yan Sang will be acquired by Japan’s Rohto Pharmaceutical and Mitsui & Co. The deal for the 144-year-old Traditional Chinese Medicine firm is valued at $800 million. Eu Yan Sang operates over 170 retail outlets and 30 TCM clinics, mainly in Singapore, Hong Kong and Malaysia. The deal is expected to be completed around 30 June.
View the films in Canvas that give extra organisation context information
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REFERENCES | These references are a starting point only. You are encouraged to undertake wider research beyond these sources.
- As all students are using the same references ignore the high similarity for this section in the Turnitin similarity score
- If the links are broken, please contact the Library staff
COMPANY INSIGHTS|
Brand Asia – Eu Yan Sang Singapore: Leveraging the Strong Heritage to Propel into the Future
How Singapore-based Eu Yan Sang grew from one shop to a household name
https://www.euyansang.com.sg/en/about-us/eyscorporate1.html
https://www.euyansang.com/en_AU/home
https://sg.euyansangclinic.com/
https://sg.euyansangclinic.com/our-businesses
https://www.euyansang.com.sg/en/our-milestones/milestonearticle.html
Reuters, 2024. Mitsui and Rohto to buy $594 mln Chinese medicines company Eu Yan Sang. April 4,
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CNN | Eu Yan Sang to be acquired by Japan’s Rohto Pharma, Mitsui for $800m
FACEBOOK FILM | How Eu Yan Sang went from a medicine shop to a S$800m buyout
INDUSTRY INSIGHTS|
Persistence Market Research, 2024. Traditional Chinese Medicine Market Outlook (2023-2033)
Statista, 2018. Pharmaceutical market size in Asia in 2018, by country or territory
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